The show is a russian adaptation of America’s Next Top Model. Just like Tyra Banks, Italian model Natalya Stefanenko together with a team of stylists, photographers, designers and the jury board will choose one girl to represent Russia on the biggest shows and most popular magazine covers all over the world. The new season has become international. Russian girls will compete contestants from Israel, Canada, UK and Belarus. The participants will face challenges like bikini defiles when they will learn how to... fall down. How about walking on high heels on an icerink? A model has to look good always, the profession requires it. This is what the girls are about to show. And let's not forget about fotosessions with the best Russian photographers in the subway, in a circus, with wild animals, in different costumes.
Only three contestants will step into the final which will take in Saint Petersburg. The winner will sign a contract with the Point Model Management agency and S'Oliver, have a fotosession for Glamour magazine and also win one million rubles and a Helen Yarmak coat.